Keren Means Business
Keren Means Business is a podcast for people who want to understand business without losing themselves in the process.
We talk about starting, growing, scaling, and exiting businesses using plain language, real stories, and lived experience. Especially from a Canadian perspective, where much of the advice online doesn’t fit the reality.
This podcast is for people who:
∙Are capable but overwhelmed
∙Feel behind because business language doesn’t come naturally
∙Want clarity without pressure or hype
∙Are rebuilding, re-orienting, or trying to do things properly this time
We talk about money, pricing, cash flow, structure, funding, and decision-making. But we also talk about fear, capacity, burnout, and timing.
This podcast is built for thinking, not performing. It’s calm, grounded, and practical.
Think of it as business explained by someone who actually remembers how confusing it felt and doesn’t rush you through it.
If you want business conversations that feel honest, human, and usable, welcome.
Keren Means Business
Naming the Through-Line — Pattern Recognition
This episode is a pause and a naming.
If you’ve been listening from the beginning, you’ve heard me talk about grief, rebuilding, faith, business, culture, execution, and collapse. What I realized recently is this: I’ve been doing pattern recognition out loud the entire time — I just hadn’t named it yet.
Pattern recognition is the ability to see systems, not just symptoms.
It’s seeing the machinery beneath what’s happening on the surface.
It’s noticing what keeps repeating, what keeps breaking, and what those patterns are trying to tell us.
In this short episode, I explain what pattern recognition actually is, how it applies to business, life, faith, and culture — and why this podcast is now explicitly anchored in that lens.
Nothing about this podcast is changing.
This episode simply gives you the frame so you know how to listen going forward.
- Some episodes will be personal.
- Some will be business breakdowns.
- Some will be cultural commentary.
All of them will help you see what you’re too close to see.
Welcome to the next chapter.
Work with me: kerenelijah.com/work-with-me
Subscribe: kerenelijah.substack.com
The Keren Elijah Podcast
Welcome to the Keren Elijah Podcast.
I’m Keren.
This is a podcast about pattern recognition in life, work, faith, culture, and rebuilding after collapse.
Some episodes are personal.
Some are analytical.
Some are cultural commentary.
All of them are about helping you see what you’re too close to see.
Let’s get into it.
If you’ve been here from the beginning, you know this podcast has been a place where I’ve processed grief, loss, rebuilding, and uncertainty out loud.
Last year, my life collapsed in layers.
My sister died.
My aunt — who I call my other sister — had a stroke.
I lost my ability to walk for months.
My business went to zero.
I spent months in Nigeria relearning how to walk — physically, emotionally, spiritually — and trying to understand what had broken and why.
What I didn’t realize at the time was this:
I was doing pattern recognition out loud.
Every episode about grief?
That was pattern recognition.
Every episode about execution, burnout, faith, culture, or systems?
That was pattern recognition too.
Pattern recognition is how my mind works.
It’s how I survived.
And it’s how I help other people make sense of their lives and their work.
So this episode is not a pivot — not a change, but a naming.
Pattern recognition is the ability to see systems, not just symptoms.
It’s noticing repetition.
It’s tracing cause and effect.
It’s understanding the machinery underneath what looks like chaos on the surface.
It’s not intuition without structure.
It’s not vibes.
It’s disciplined observation over time.
Let me give you a concrete example.
A founder comes to me and says:
“I’ve been stuck at the same revenue level for months. I’m working nonstop. I’ve added offers. I’m posting more. But nothing is moving.”
Most advice stops at the symptom level:
“You need better marketing.”
“Raise your prices.”
“Create something new.”
But I look for patterns.
I ask: How is your time actually being spent?
When the answer is 90% delivery and 10% design, the pattern is clear.
They aren’t stuck because of marketing.
They’re stuck because they are the bottleneck.
Until delivery is systemized, nothing moves.
That’s pattern recognition.
Fixing the machinery instead of arguing with the symptoms.
This applies far beyond business.
If you feel stuck in life, ask:
What keeps repeating?
What relationships follow the same arc?
What decisions keep leading to the same outcome?
What keeps opening?
What keeps closing?
Repetition is information.
Patterns are not punishment.
They are data.
And if you’re a person of faith, pattern recognition becomes another way of listening.
What themes keep returning?
What invitations keep showing up in different forms?
What is being revealed through consistency, not spectacle?
Faith isn’t always about answers.
Sometimes it’s about paying attention.
We’re living in a moment where everyone is overwhelmed.
AI is accelerating everything.
Information is infinite.
Advice is everywhere.
People aren’t lacking options.
They’re lacking clarity.
Pattern recognition cuts through that noise.
When we see clearly, we decide faster.
We build better systems.
We stop guessing.
And we move forward without burning ourselves out.
Going forward, this podcast is explicitly about pattern recognition.
Some episodes will be personal.
Some will be business breakdowns.
Some will be cultural or technological commentary.
But every episode will answer the same question:
What is the pattern here — and why does it matter?
If this episode helped you see something differently, share it with someone who might need clarity.
You can find more of my work on Substack, YouTube, and wherever you listen to podcasts.
If you want help seeing patterns in your own life or work, you’ll find ways to work with me linked in the description.
Thank you for being here.
I’ll see you next time.